17 January 2018

'TheBus' in Translation

The public bus system in Honolulu is not the only one in the U.S. whose official name is TheBus. (There's also Rutland County, VT, Prince George's County, MD, and Hernando County, FL.) It's not even the only one that also calls itself DaBus (as Honolulu's DaBus mobile app does). But I daresay it's the only bus system that posts its obligatory Title VI notices in English, Tagalog, Ilokano, Japanese, Chinese, Korean, Marshallese, Chuukese, and Vietnamese. How is the company name "TheBus" handled in each of these languages?

The English version of the notice begins "TheBus shall not discriminate ..."  (from the 1964 Civil Rights Act).

Sentences in Philippine languages like Tagalog and Ilokano often begin with verbs, and nouns are always marked with a preceding article. So when each language starts its sentence with TheBus as topic, each requires its own article in front of the English noun, even though the English noun contains its own definite article. Thus, Tagalog Ang TheBus ... and Ilokano Ti TheBus .... In each language, TheBus takes the article that marks singular common nouns, not the article used for singular personal names (Tagalog si, Ilokano ni).

Japanese nouns require no articles, and the Japanese version of the notice renders TheBus in katakana, as a foreign name, then follows it with the topic marker wa. Thus, the Japanese begins ザ・バスは ... Za Basu wa .... (The raised dot is used to separate words in katakana.)

Neither Chinese nor Korean has the equivalent of katakana, so both languages begin their notices with the English name TheBus followed by their own term for 'company' (Chinese 公司 gongsi, Korean 회사 hoesa [= 會社]) to help clarify that TheBus is the name of a corporate entity. Thus, the Chinese begins TheBus 公司 ... while the Korean begins TheBus 회사는 .... The Korean topic noun phrase ends in the topic marker 는 neun, equivalent to Japanese は wa.

Vietnamese nouns are not marked with articles or topic markers, so the Vietnamese notice simply begins with the English word TheBus, then continues with sẽ không ... 'shall not ...'.

Marshallese nouns also lack articles or inflections, and so the Marshallese notice also begins with a direct borrowing of the English name and spelling of TheBus.

Chuukese is the only other language besides Japanese to parse TheBus into two words, translating English The- into Chuukese Ewe- 'that, the', a distal demonstrative that can be used to mark known referents (as I learned in a linguistic field methods course four decades ago), then combining it with borrowed Bus to yield EweBus.

No comments: